How to Capture & Share & Utilize The Know-how of Business Analysis - Activation Maps Framework
21 prosinec 2018
Many, many years ago I though this one would be solved shortly. But it still hasn't happen.
Simple framework for systematic approach to usage of analytical tools is proposed here.
Principles
So let me summarize the principles which help your team to learn quicklier than your competition.
Capture & Share & Utilize Know-how of Business Analysis
Examples
The first example is from a commercial segment. Every right CSO, Sales Director or Account Manager wake up with the question "What Shall I Do to Increase My Sales?" The source of the data can be internal customer system combined with external data about potencial customers at the particular market - list of companies in B2B, list of segments with estimated size in population in B2C.
Bonus - Be ready to be sustituted by AI in data analysis
Well, this is slightly visionary.
- First, just summary. AI finds the patterns between sample inputs and classified outputs and apply the patterns on the new inputs to estimate the outputs. See more e.g.in my example of AI driven remastering of songs.
- Now imagine that you build the sample data to train AI by systematic capturing <business questions, source data question, business actions> triplets together with the reflection, honest feedback "it was/wasn't useful tip". Year. Two. By all decision makers in your company. By thousands or millions of decision makers using some world-widely used cloud system like SalesForce.
- After a while, AI will suggest you the right actions to be done or at least hypotheses to be evaluated based on the your up-to_date source data from yesterday. Like recommend you,which particular customers shall be serviced first with what to gain the most revenue.
Can this one work? May be yes, may be no. I believe in it much more than "blind AI big data" approach where the huge amount of data are passed through AI algorithms and some magic is expected to happen. The quality learning data are available here. Like "Yes, this is s semaphore", "Yes, this is a bridge seen from the road" etc. as a learning data for AI in autonomous vehicles business.
We are live
Visit https://www.biactivation.com/en .
What do you think?
- Can maps work?
- Can AI based on maps work?
- Other ideas, how to improve this?
Super. Just...
Roman Řípa - Rozvíjí nápady v procesy, které přináší radost i $$$ v RomanRipa.com a hledá cesty efektivní analýzy dat v CleverDoer. Působil jako e-commerce advisor v emorfiqu, rozvíjel elektronické podepisování jako digital advocate v Signi.com, rozvinul koncept digitálních plakátů ve firmě s celoevropskou působností Jansen Display, řešil firemní strategie v Blue Strategy, hledal cesty, jak lépe obsloužit střední a menší firmy v Profirmy.eu, z Oracle si odnesl nadšení pro Business Intelligence a Data Warehousing, z Asseco porozumění vývoji ERP systémů, snažil se být vědomým občanem v projektu Rozpočet obce zpřístupňujícím rozpočty všech 6.200 obcí atd.
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