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Google Pay etc. and How To Position Against Them in #FinTech

Digital Transformation of B2B Services - B2B #FinTech Roadmap

FinTech B2B Stripe - Header"Digital transformation" is running at almost all industries. It has many impacts and aspects. The one of them is massive value added provided via integration.

Let us take at Stripe at B2B financial services market as an inspiration and generalize it further into common pattern.

Just go through the categories of B2B services integrated in a single app - www.stripe.com at the picture below.
Take these categories, find the local providers in these categories at your country and imagine that they are all integrated in a single menu of your "My Company" app. Cool, isn't it?

So what is in for you?

You can interpret this in various ways:

  • Shall you build the local copies of Stripe or BrainTree? Not sure. This is a "big guys" game.
  • Shall you prepare the new generation of "Open" APIs for your local B2B financial services or ERP system providers to be easily pluggable into these types of platforms? Better. You already plan/have your own moble app? Great, you can learn a lot. But beware, the real value is in integration. Because of easy of use. Because of penetration. Because of ability to be offered in the right time at the roght context etc.
  • Shall you target and nurture the community of local B2B service providers and educate your B2B clients how exactly improve their business processes as being a local commercial bank? Why not? Why not now? Letting people know that something IS possible IS a value. Look at my example invoked by very near car accident with Spotify & Shazam.
  • Your ideas?

Example of B2B Digital Transformation

Still not clear what I talk about?

Let me show in on an example of digital transformation of local debt mamagement B2B Service .

B2B Service Digital Transformation - Epohledavky

Three phases of B2B service evolution 
Expample of local debt management service: epoptavka & Debito

You can easily apply the partner categories defined at Stripe example and map related companies opperating on the local market.

The examples of subjects at Czech market (links contain possible promotions on portal focused to B2B finances):


Delivering such a complex thing and target the minds of maximum relevant customers efficiently and quickly requires the meaningful division of roles in the eco-system. 

Fintech ArchitectureSpecialists, Integrators, Generalistscollaborate closely to deliver the highest possible value possible

The Rise of Marketplaces

So specialists prepare the apps for specific tasks. Integrators connect them to some general sources like internet bakings, ERP systems or eshop platforms.

These integrators and generalists shall propose the automated processes and data flows.

So how can the result of integrator's work look like? Explore the SaaS service Dativery with the list of applications, each with the prepared integration scenarios

DativeryAppsScenariosThe example of application with integration scnerios
Application with scenarios can be promoted
at the marketplaces of promoters i.e. banks or ERP system producers. 

Other notes to discovering the value of integrations in financial services:

Interested in this?

  • Are you some of the players mentioned above?
  • Are you potential user of interations mentioned above?
  • Are you somehow interested in development of B2B Fintech market and do want you to be informed about development in this area?

Super. Just...

See more from my Finance, IT , Sales, Marketing related thoughts.

Roman Řípa loves to innovate and build the stuff in   #fintech    at Blue Strategy.


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